1. Don’t write, draw or scribble on it (unless it’s an exercise book, colouring book or similar).

2. Don’t drop or throw it off a tall building, cliff or mountain.

3. Don’t let your baby brother or sister handle it with their icky, sticky jam-covered fingers.

4. And, if they do, don’t try to clean it in the washing machine.

5. Don’t go on long journeys or holidays without it

6. Don’t put it down near a hunger-crazed dog, gorilla, hippo, crocodile, shark, lion, wildebeest etc.

7. Don’t bend the corners of the pages (for goodness sake, use a bookmark!).

8. Don’t take it into the shower, bath, swimming pool or deep-sea diving.

9. Don’t keep it a secret - tell the world how brilliant it is.

10. And, most importantly, don’t, don’t, don’t EVER leave it on the shelf, unread